THE BUSINESS OPERATING SYSTEM
SheratonOS
Your pipeline, projects, people and intelligence. One configurable operating system, built to connect the whole business.
Request a SheratonOS walkthrough INDEPENDENT THINKING. INTELLIGENT SYSTEMS.
LONDON · ABU DHABI
SOFTWARE + AI CONSULTANCY
Built for
what’s next.
We build the software, systems and AI
that make ambitious businesses work better.
Your business. Your priorities. A practical first conversation.
THE FOUNDER’S PERSPECTIVEShehryar KhanFOUNDER & BUSINESS SYSTEMS ARCHITECT
SCROLL TO CONNECT THE DOTS
Built from experience.
Powered by possibility.
Shehryar Khan has spent more than 25 years in kitchens, interiors and premium home improvement, including a decade building Sheraton Interiors into an award-winning independent retailer.
Sales. People. Operations. Delivery. The things you only understand when the responsibility is yours. Arc brings that operating experience to software and AI, for businesses across industries.
LONDON, UK · ABU DHABI, UAE
01 / THE BIGGER PICTUREBUSINESS FIRST. TECHNOLOGY WITH PURPOSE.
Your ambition.
Our obsession.
Better systems.
Stronger businesses.
Your business has outgrown the disconnected tools, manual work and decisions made in the dark.
We bring it together. Arc Intelligence is a software company and an AI-led consultancy, connecting commercial thinking with the technology to put it into practice.
From the first enquiry to the final delivery, we help you build a business that runs with more clarity, more control and more room to grow.
Meet the thinking behind Arc25+
Years of founder
operating experience
02
Connected worlds.
Software + consultancy.
01
Focus. A better
business for you.
02 / SOFTWARE WITH SUBSTANCECONCEIVED. BUILT. CONTINUOUSLY IMPROVED.
We don’t just advise.
We build.
Our own platforms. Your competitive edge.
Software shaped by real business problems,
with implementation to make it yours.
THE AI MARKETING OPERATING SYSTEM
Prism AI
A team of AI marketing agents for content, social, search and campaigns. Working in your brand’s voice, with your approval.
Request a Prism AI walkthroughALSO FROM ARC / ADVISORY AI
Nightingale AI
Connecting incidents, claims and public case law for NHS risk review. Evidence-led software, with a human decision at every step.
Something only your business needs?We build bespoke software, too.
THE PEOPLE + AI BUSINESSYOUR KNOWLEDGE. YOUR TOOLS. MORE CAPACITY.
AI Agent Employees.
Built around you.
We build AI Agent Employees for your business.
Give the repeatable work a dedicated digital team member. We design each agent around a clear job, your business knowledge and the systems you already use—so your people can focus on what needs them.
Scheduled briefings. Coordinated workflows. Work prepared for your approval. Each role comes with agreed permissions, clear handovers and a person accountable for the outcome.
MEET YOUR POSSIBLE AI TEAM
Start with one useful role. Build from there.
01
Operations analyst
Turn project updates into a clear briefing. Surface overdue work, capacity gaps and the priorities that need your attention.
YOUR OPERATIONS BRIEFDiscuss this agent
02
Marketing analyst
Bring campaign results together. Spot changing performance and prepare recommendations for your next marketing decision.
YOUR CAMPAIGN REVIEWDiscuss this agent
03
Email agent
Triage your inbox, draft replies in your tone and turn messages into actions. Keep follow-ups moving, with sending permissions and approvals agreed by you.
YOUR INBOX, UNDER CONTROLDiscuss this agent
04
Customer support agent
Organise incoming enquiries, draft answers from your knowledge base and pass sensitive or complex cases to your team.
YOUR CUSTOMER RESPONSEDiscuss this agent
05
Sales assistant
Capture lead details, prepare meeting briefs and keep agreed follow-ups moving through your CRM.
YOUR NEXT OPPORTUNITYDiscuss this agentBUILT & IMPLEMENTED BY ARC
Define the role. Connect the tools. Test, launch and improve.
03 / THE EXPERTISE BEHIND THE BUILDFROM THE BOARDROOM TO THE CODEBASE.
Big-picture thinking.
Hands-on delivery.
Strategy is the beginning.
We stay to design, build, integrate
and make it work.
0102030405
Business transformation
Make the business work better.
Business audits / Workflow design / Commercial strategyAI strategy & implementation
Give your people new capabilities.
AI agents / Knowledge systems / AutomationSoftware & digital products
Build what your business needs.
Bespoke software / Websites & portals / IntegrationsManaged growth
Turn attention into opportunity.
Prism AI content / Campaigns / Lead follow-upFounder advisory
Experienced thinking. Direct access.
Strategy days / Leadership / Advisory retainers04 / THE ARC METHODMAKE PROGRESS. THEN MAKE IT COMPOUND.
Clarity.
Connection.
Momentum.
A deliberate sequence.
Understand the business. Rebuild the system.
Make every improvement work harder.
THE CONNECTED BUSINESS
UNDERSTAND BEFORE YOU BUILD.
Audit.
We get inside the business. Your customer journey, your team, your numbers and the friction between them. A clear diagnosis, with commercial priorities and a plan for what comes next.
Your deliverable: a prioritised 90-day roadmap.CONNECT WHAT MATTERS.
Rebuild.
We redesign the workflows, define ownership and connect the systems. Then we build the software, integrations and digital experiences that turn a better way of working into reality.
Your deliverable: working systems and a ready team.TURN IMPROVEMENT INTO ADVANTAGE.
Compound.
With the foundations in place, we apply AI, automation and continuous optimisation. Measure what works, improve what doesn’t and build on every gain.
Your deliverable: an ongoing, measurable improvement plan.Start with clarity. Find out where an ARC Business Audit could help.
Discuss a business audit05 / A REAL-WORLD FOUNDATION. A WIDER AMBITION.
Deep experience.
Open horizons.
Sheraton Interiors is our proving ground. Arc is the cross-industry expression of everything we’ve learned. The principles travel. The systems are built around you.
06 / YOUR NEXT MOVESTART WITH THE RIGHT CONVERSATION.
Different starting points.
One shared ambition.
The ARC Business Audit
A paid, focused diagnostic. Understand the friction, identify the opportunities and leave with a clear plan.
Discuss an auditSoftware & implementation
A defined project with clear deliverables. From a bespoke platform to a connected business operating system.
Talk about your projectAn ongoing partnership
Software licensing, managed growth or founder advisory. The right support, with an agreed scope and rhythm.
Explore working togetherA LITTLE MORE CLARITYGood questions.
Good questions.
Straight answers.
Are you a software company or a consultancy?
Both. We build and license our own software, including SheratonOS and Prism AI. Our portfolio also includes the Nightingale AI demonstrator. We provide founder-led business consultancy, AI implementation and bespoke development. You can work with us on a specific product or a wider transformation.
What happens in an ARC Business Audit?
A paid, scoped engagement to understand your business, customer journey, workflows, systems and commercial priorities. The deliverables are agreed before we begin and can include a systems map, AI opportunity assessment, KPI baseline and a prioritised 90-day roadmap.
Do you only work with interiors businesses?
No. Shehryar’s operating experience comes from kitchens, interiors and premium home improvement. Arc applies those systems principles to businesses across industries, adapting the workflows and software to each organisation.
Can you work with our existing systems?
Yes. We assess what is working, where integrations can help and what genuinely needs rebuilding. Software choices follow the business requirements. Migration, integration and custom development are scoped before implementation.
Where do you work?
Arc Intelligence is founder-led from London, UK and Abu Dhabi, UAE. We work remotely and arrange in-person engagements where appropriate, with travel and delivery arrangements agreed in advance.
How are engagements priced?
Audits and implementation are scoped and priced separately. Software licences, ongoing support, managed services and founder advisory have their own recurring arrangements. We confirm deliverables, timelines and fees before work begins.
07 / LET’S BUILD SOMETHING THAT MATTERS LONDON, UK · ABU DHABI, UAE
Your next chapter.
Let’s build it.
Bring the ambition.
We’ll bring the thinking, the systems and the build.